Senior Business Analyst (Growth)
WHOOP
IT, Sales & Business Development
Boston, MA, USA
Posted on Dec 6, 2024
At WHOOP, we're on a mission to unlock human performance. We empower members to perform at their highest potential by providing deeper insights into their bodies and daily lives. Our team thrives on innovation, data-driven strategies, and a shared passion to redefine member engagement and retention.
We are seeking a Senior Business Analyst to partner closely with the Growth Product team to drive data-driven decisions aimed at engaging and retaining members. This role focuses on leveraging engagement strategies to fuel growth, combining deep analytics with strategic foresight to enhance the member journey. By identifying actionable insights and scaling new opportunities, you’ll play a vital role in shaping how WHOOP members experience and benefit from our platform.
RESPONSIBILITIES:
- Engagement-Driven Growth Analysis: Develop and maintain analytics frameworks to measure how engagement strategies impact member acquisition, retention, and lifetime value.
- Strategic Partnership with Growth Product: Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention.
- Customer Journey Insights: Analyze member interactions throughout their lifecycle, identifying key touchpoints where engagement improvements can drive growth.
- Testing & Experimentation: Design and analyze experiments (e.g., A/B testing) to assess the efficacy of engagement-focused initiatives and inform product roadmap decisions.
- Data Integration: Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics.
- Proactive Insights: Generate forward-looking recommendations to unlock new growth opportunities, presenting findings and actionable strategies to leadership and the Growth Product team.
- Reporting & Communication: Build intuitive dashboards and reports to track key engagement metrics, providing the Growth Product team with real-time insights to inform decision-making.
QUALIFICATIONS:
- 5+ years of experience in a deeply analytical role.
- Bachelor’s degree in Business, Statistics, Data Science, or a related field.
- Strong track record delivering value in an analytics organization - preferably in a direct-to-consumer or e-commerce environment.
- Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.
- Self-starting, fast-moving, and collaborative approach to problem-solving.
- Strong technical and analytical skills; SQL skills required, Python experience a plus.
- Understanding of Data Science modeling techniques a plus.
- Strong oral and written communication skills.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.