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Product Marketing Manager

WHOOP

WHOOP

Marketing & Communications, Product
Boston, MA, USA
Posted on Friday, August 11, 2023
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
As a Product Marketing Manager, you will work cross-functionally between the Marketing and Product teams to develop engaging consumer-facing marketing that highlights WHOOP product innovation. Your role aims to drive feature awareness and distinguish WHOOP from the competition. You are creatively-minded, analytically-rigorous, and results-oriented, continually seeking new and effective ways to reach customers.

RESPONSIBILITIES:

  • Work on developing a marketing roadmap for new and existing consumer-facing features, taking into account member types and business impact
  • Optimize both our go-to-market campaigns and evergreen feature promotion to existing customers and prospects
  • Work with Creative, Product, and Marketing teams to provide clear positioning and messaging hierarchies for go-to-market campaigns that translate technical features into clear user benefits
  • Project manage launches, coordinating with multiple stakeholders across Marketing, Product, Creative, and more to ensure launches align with department and business goals
  • Leverage qualitative and quantitative data to develop insights that influence product and marketing strategy, delivering member value and enhancing the WHOOP value proposition
  • Conduct user research and analysis through interviews, surveys, and other methods to better improve our understanding of our brand, our product offering, and our marketing personas/cohorts
  • Continually audit competitive landscape and products, sharing insights and learnings with a broader team
  • Identify opportunities for remarketing to our existing member base, leveraging consumer insights from Membership Services or Product Data to target the highest value, highest ROI efforts
  • Act as a subject matter expert on WHOOP features and educate internal terms on the competitive landscape in order to underscore key differentiation
  • Measure and communicate the impact of product marketing efforts from awareness through adoption

QUALIFICATIONS:

  • Bachelor's Degree in Marketing or related field (Master's degree preferred)
  • B2C product marketing experience for a consumer technology company
  • Proven history of creating effective marketing programs with measurable results
  • Excellent time management, project management and prioritization skills
  • Strong communication skills and highly collaborative
  • Passion for the health, wellness and sports sectors a plus
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.