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Head of Public Relations

Socure

Socure

Marketing & Communications
United States · Remote
Posted on Jul 25, 2024

Predictive analytics and machine learning power Socure’s groundbreaking technology and fuel our mission to verify 100% of good identities in real time and completely eliminate identity fraud on the internet.

Socure is the world leader in digital identity verification and fraud prevention. Our recent awards include Forbes 2022 America’s Best Startup Employers, The Forbes Cloud 100, The Deloitte Technology Fast 500, and Inc. 5000’s fastest growing companies.

Listen to why some of the world’s top technology investors see the enormous, transformative potential in Socure’s mission and products:

https://www.youtube.com/watch?v=ifM9_jPQCv8

Job Summary:
Socure is on a mission to verify 100% of good identities and eliminate identity fraud. We aim to corner mindshare in the digital identity and fraud space, with an amazing story to tell. We believe trusted identity is the key to unlocking the digital economy and are seeing demand across various vertical markets, from banking to gaming to state and federal public agencies.

Socure is seeking an experienced and dynamic Head of Public Relations to compel reporters and analysts to magnify Socure's voice in the national narrative on digital identity. The ideal candidate will develop and execute a comprehensive PR strategy, manage partnerships with two PR agencies in commercial and public sectors, and deeply engage with our industry analyst community. We're looking for a PR leader who can build deep relationships with the right reporters, podcasters, and influencers.

Job Responsibilities:

  • Strategic Communications

  • Develop and implement a comprehensive PR strategy aligned with company objectives and growth plans

  • Identify opportunities to position the company as a thought leader in fraud and digital identity across various markets

  • Collaborate with cross-functional teams to ensure consistent messaging and brand positioning

  • Media Relations

  • Cultivate strong relationships with key media outlets, journalists, and industry influencers

  • Proactively pitch compelling stories, product updates, and company news

  • Identify internal initiatives that can be transformed into press coverage

  • Coordinate media interviews, press conferences, and other events

  • Monitor and analyze media coverage, providing regular reports to leadership

  • Analyst Relations

  • Cultivate strong relationships with key industry analysts, such as Gartner

  • Track and participate in relevant analyst reports

  • Partner with VP of Product Marketing to maintain consistent briefing cadence

  • Newsjacking Expertise

  • Identify and capitalize on relevant breaking news stories

  • Develop fresh angles, data-driven insights, or unique perspectives

  • Craft attention-grabbing pitches and content

  • Leverage various channels to amplify newsjacking efforts

  • Dynamic Storytelling

  • Craft compelling narratives that resonate with journalists and target audiences

  • Weave company messaging, data, or expertise into breaking news stories

  • Identify unique angles and human interest stories

  • Media Training and Subject Matter Expert Development

  • Coach executives on effective interview techniques

  • Prepare executives for various interview formats

  • Identify and develop internal voices into media-facing subject matter experts

  • Brand Reputation Management

  • Develop and execute campaigns to enhance brand reputation and visibility

  • Identify speaking opportunities, industry events, and conferences

  • Manage crisis communications and mitigate potential reputational risks

Qualifications and Requirements:

  • Bachelor's degree in Communications, Public Relations, Journalism, or related field

  • 10 years of experience in public relations, preferably in technology or B2B sector

  • Experience in fraud, identity, or fintech preferred

  • Proven track record of successful PR campaigns and media relations management

  • Excellent written and verbal communication skills

  • Strong understanding of the fraud and digital identity solutions industry

  • Experience in crisis communications and reputation management

  • Proficiency in PR tools and media monitoring platforms

  • Strong interpersonal skills and ability to build relationships with stakeholders

  • Ability to work in a fast-paced environment and adapt to changing priorities

  • Additional Desirable Qualifications:

  • Experience with startups or high-growth companies

  • Knowledge of B2B marketing and sales strategies

  • Familiarity with data privacy and security regulations

  • The successful candidate will play a pivotal role in shaping the company's public image, driving strategic communications efforts, and managing external PR agencies to achieve optimal results.

Salary Disclosure:

Base Salary range: $195,000-235,000

This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job related factors. Socure's compensation and rewards package for full time roles includes a market competitive salary, equity, comprehensive benefits, and, for applicable roles, commissions plans or an annual discretionary performance bonus.

Socure is all about encouraging people to push the boundaries of what’s possible through top-tier performance, innovation, ownership, and shared expertise.

We empower excellence by providing great perks and benefits to both our fully remote employees in North America and our hybrid teams in India.

To learn more, check out Socure’s Career Page: https://www.socure.com/company/careers

Socure is an equal opportunity employer and value diversity of all kinds at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To learn more about how our work is changing the world, check out these articles and videos: