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Director of Marketing, Public Sector

Socure

Socure

Marketing & Communications
United States · Remote
Posted on Thursday, May 30, 2024

Predictive analytics and machine learning power Socure’s groundbreaking technology and fuel our mission to verify 100% of good identities in real time and completely eliminate identity fraud on the internet.

Socure is the world leader in digital identity verification and fraud prevention. Our recent awards include Forbes 2022 America’s Best Startup Employers, The Forbes Cloud 100, The Deloitte Technology Fast 500, and Inc. 5000’s fastest growing companies.

Listen to why some of the world’s top technology investors see the enormous, transformative potential in Socure’s mission and products:

https://www.youtube.com/watch?v=ifM9_jPQCv8

About the Role:

Socure is a fast-growing AI company that enables government agencies to gauge whether an identity is real and actually belongs to the person applying for benefits and access to government services. Ultimately, Socure helps agencies modernize their approach to serving citizens, providing highly-accurate, fully-automated decisions on identity, significantly reducing or eliminating the need for manual reviews, while improving program integrity and protecting taxpayer dollars from fraud.

At Socure we are creating an environment that is constantly generating energy from itself and we are looking for a highly motivated professional to contribute to this growth.

After 2.5 years in the government market and adding more than 30 government agencies during that period, we are looking for an experienced Director of Marketing to create and execute marketing strategies to propel the next phase of growth for Socure’s Public Sector business. The Public Sector team is highly collaborative and team-oriented, and this role will partner closely with government affairs, capture and proposal development, sales, account management, product management, engineering, executive leadership, and Socure’s growing base of partners. You will work across the public sector team to build trusted relationships and drive bespoke marketing plans.

You’ll be responsible for creating and executing public sector based customer acquisition campaigns, including events, outbound campaigns, and executive programs. You will take ownership of Public Sector market adoption metrics and lead the implementation of go-to-market strategy. You will be reporting directly to Socure’s VP of Public Sector Strategy, Jordan Burris.

Responsibilities:

  • Execute Socure’s go-to-market strategy for the Public Sector market and influence how we prioritize and win target markets, product categories, and buyer segments.

  • Drive programs with the goal of generating quality pipeline, stimulating acceleration of the sales cycle, and building customer relationships

  • Orchestrate the creation of public sector-specific marketing and sales content needed to support the go-to-market strategy, lead generation, and sales process including sales presentations, case studies, blogs, web pages, white papers, and other customer and sales facing content.

  • Build brand awareness throughout U.S. public sector organizations through thought leadership, public relations, speaking engagements, and social media activities.

  • Work cross-functionally with your marketing peers to highlight gaps and opportunities to drive further digital, content, webinar, social, event, and PR needs.

  • Direct the day-to-day activities of a public sector marketing agency.

  • Measure and report to leadership on the program’s effectiveness, develop and publish dashboards and reports, and continuously refine programs to optimize effectiveness.

Qualifications:

  • Minimum of 10 years of professional experience in field marketing and/or other marketing roles focused on the Public Sector or management consulting experience working with government agencies. Experience reaching federal and state government customers and influencing their buying decisions related to technology solutions, both directly and through the channel.

  • Detail oriented with exceptional writing, communication, and presentation skills.

  • Self-starter able to self-educate, operate independently, and effectively manage cross-functional programs in a fast-paced, startup environment.

  • Self-starter, quick learner, with sharp business acumen.

  • Agile, you can handle challenges while maintaining your cool and sense of humor as a true team player.

  • You are comfortable working remotely as part of a growing, distributed marketing organization, with a high level of autonomy. You can devise your own schedule and effectively manage your workload based on the biggest opportunities and company objectives.

  • Experience in SaaS marketing with a focus on identity or cybersecurity preferred.

  • Bachelor’s degree or related experience

Base Salary range: $165,000-200,000

This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job related factors. Socure's compensation and rewards package for full time roles includes a market competitive salary, equity, comprehensive benefits, and, for applicable roles, commissions plans or an annual discretionary performance bonus.

Socure is all about encouraging people to push the boundaries of what’s possible through top-tier performance, innovation, ownership, and shared expertise.

We empower excellence by providing great perks and benefits to both our fully remote employees in North America and our hybrid teams in India.

To learn more, check out Socure’s Career Page: https://www.socure.com/company/careers

Socure is an equal opportunity employer and value diversity of all kinds at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To learn more about how our work is changing the world, check out these articles and videos: