Channel Marketing Director
SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint.
Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace,” by Crain’s NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.” SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.
About the Role:
SecurityScorecard is seeking a dynamic and strategic Channel Marketing Director to lead our channel marketing efforts. The ideal candidate will be responsible for driving revenue through effective partner engagement, developing and implementing channel marketing strategies, and fostering strong relationships with key partners. This position reports to the VP, Revenue Marketing.
- Partner Portal Management:
- Oversee and manage the partner portal, ensuring it is up-to-date with relevant content and resources.
- Collaborate with cross-functional teams to update and enhance the partner portal for optimal partner engagement.
- Content Creation and Management:
- Develop compelling content tailored for partners to support marketing initiatives.
- Ensure that content aligns with SecurityScorecard's brand guidelines and messaging.
- Channel Partner Business Plans:
- Work closely with channel sales to develop comprehensive business plans for key channel partners.
- Identify opportunities for growth and collaboration within the partner ecosystem.
- Co-Marketing Activities:
- Lead co-marketing efforts, including digital campaigns, special offers, and joint promotional activities with channel partners.
- Drive initiatives to increase brand and product awareness within partner organizations.
- Partner Program Development:
- Collaborate with channel sales to develop and enhance the partner program, ensuring alignment with company objectives.
- Implement strategies to attract and retain high-performing partners.
- Partner Enablement:
- Work with enablement to ensure partners are effectively enabled through training and resources.
- Establish certification criteria for partner programs and oversee the certification process.
- Engagement at Partner Events:
- Represent SecurityScorecard at partner Sales Kick-Offs (SKO) and other events to engage with partner sellers.
- Drive awareness of SecurityScorecard's offerings within partner organizations.
- Work with field and channel marketing as well as other stakeholders to execute on channel marketing programs (events, webinars, etc)
- Other Responsibilities
- As business changes dictate
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in channel marketing, preferably in the cybersecurity or technology industry.
- Strong strategic thinking and analytical skills.
- Excellent communication and interpersonal skills.
- Ability to collaborate effectively with cross-functional teams.
- Experience in managing partner portals, content creation, and co-marketing initiatives.
If you are a results-oriented individual with a passion for channel marketing and partner engagement, we invite you to join our dynamic team at SecurityScorecard. Apply now to contribute to the success of a rapidly growing cybersecurity company.
Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!
The estimated salary range for this position is $100,000 - 130,000. Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits.
SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law.
We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact firstname.lastname@example.org.
SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position.