Two Sigma Ventures

In this Role, You Will Focus on These Key Areas

Strategic Leadership:

• Develop and execute a comprehensive growth marketing strategy aligned with company objectives.
• Drive cross-functional collaboration to ensure marketing initiatives are integrated into overall business plans.
• Own the end-to-end strategy, campaigns, content, creative assets, tactical implementation, Martech stack, measurements & reporting for targeted marketing generated pipeline for the company.

Customer Acquisition:

• Lead demand generation efforts to drive qualified leads through various digital marketing channels, including but not limited to social media, email marketing, and content marketing
• Implement and optimize lead nurturing programs to convert leads into customers

Performance Marketing:

• Oversee performance marketing initiatives, including paid media, SEM, SEO, and other digital advertising channels.
• Utilize data-driven insights to optimize campaigns for maximum ROI and customer acquisition efficiency.
• Collaborate with the analytics team to establish and track key performance indicators (KPIs).

BDR Management:

• Manage the Business Development Representatives (BDR) function to ensure effective lead generation and qualification.
• Collaborate with BDRs to align outreach strategies with marketing goals and maintain a seamless handover of leads to the sales team.
• Implement and optimize processes for BDR training, performance measurement, and continuous improvement

Marketing Operations:

• Oversee the management and optimization of the marketing technology (martech) stack.
• Streamline marketing processes and workflow
• Stay abreast of industry trends and technologies to recommend and implement new tools that enhance marketing effectiveness.
• Create and manage a comprehensive marketing campaign calendar in coordination with product marketing, Sales, and brand marketing teams

Website Management:

• Lead the strategy, development, and optimization of the marketing website to ensure alignment with brand messaging and business objectives.
• Collaborate with brand and design teams to implement enhancements and improvements.
• Monitor website analytics and user behavior to inform optimization strategies

Team Management:

• o Build and lead a high-performing growth marketing team.
• Foster a collaborative and innovative work environment to drive creativity and results

What you’ll need to be successful

• Built and led performance marketing teams for enterprise SaaS companies.
• Have worked in, and can express a general understanding of, the AI space; or, have substantial experience in the B2B tech space.
• Demonstrate experience generating qualified pipeline at early-stage companies or generating qualified leads at an enterprise B2B company.
• Have experience with Salesforce and Pardot, as well as with modern digital growth strategies including email lead nurture, SEM, social ads, content syndication, retargeting and more.
• Embody an entrepreneurial spirit and a hands-on, figure-it-out attitude.
• Have a keen sense of, and desire to partner on, channel-specific content in growth marketing.
• Enjoy collaborating with internal teams to drive meaningful impact and are comfortable with agile concepts and quickly shifting gears.
• Have strong analytical skills with an ability to compile and analyze campaign data to inform decisions.
• Are detail-oriented, and strong with execution and project management and a commitment to developing, documenting, and sharing best practices