Two Sigma Ventures

Lytics

lytics.com

Lytics is an enterprise-grade Customer Data Platform (CDP) that helps companies personalize marketing by creating detailed customer profiles from various data sources. Their flagship product, launched in 2014, enables brands like Nestle and Heineken to orchestrate one-to-one interactions across marketing channels, improving campaign results and reducing inefficiencies. Lytics differentiates itself with a user-friendly interface suitable for beginners while offering advanced capabilities for developers and data scientists. The platform utilizes sophisticated data science for identity matching and profile building, making it a powerful tool for marketers.