CRM Marketing Specialist



Job Description

CRM Marketing Specialist at CoverWallet, an AON Company




At CoverWallet we are determined to revolutionize the insurance industry! We launched in 2015 and since then we are the leading digital platform for contracting insurance for small and medium-sized companies. Thanks to state-of-the-art technology and meticulous design we have turned insurance management and processing into a simple, fast and convenient process for our clients. All online, in minutes!


Our passion is in delivering innovation and value creation through technology, and our mission is to become the world’s leading InsurTech. For this, we have built an incredible team of ~800 people based in New York, Spain, Poland and Singapore. Success is guaranteed as we are part of Aon, the global leaders in risk, retirement and health solutions with 50,000 colleagues worldwide. We combine the mindset and culture of a high-growth startup with the backing and support of a global multinational. The best of both worlds in one company - what more could we ask for?





The CRM Marketing Specialist will have a key role in supporting the CRM team

with the implementation of transactional and promotional email campaigns,

especially for new launches of business units and product features,

specifically, as it relates to database marketing against our growing database

of leads. They will work alongside the CRM team, product managers, engineers,

and marketing peers to create, plan, and optimize CRM campaigns.





  • Set up and maintain our transactional and promotional email campaigns in our marketing automation tool, Customer.io
  • Support database marketing efforts to deliver timely, relevant messaging that will provide value to the customer and help drive revenue for the company across key business units.
  • QA and UAT email triggers in beta and production environments for new launches
  • Support set up, monitoring, measurement, and sharing of campaign performance and A/B test results with various stakeholders.
  • Help identify, troubleshoot, and resolve email campaign performance issues.
  • Support email segmentation, targeting, and lead nurture strategies.
  • Support the development of effective email marketing copy in English.
  • Stay abreast of email marketing best practices.





  • 2-3 years of email/digital marketing experience (depending on the field of studies).
  • Experience working with different ESPs required experience with Customer.io a plus. Other platforms: SFMC, Active Campaign, Hubspot
  • Experience with web design and email coding with working knowledge of HTML/CSS required. Platforms: Stripo, Photoshop
  • Experience with database marketing analysis and audience segmentation (basic SQL) Platforms: Looker, Amplitude, Looker Studio, Google Sheets
  • Fundamentals in project management skills. Platforms: Jira, Confluence
  • Proficiency in English (speaking and writing)
  • Experience in the insurance industry is a plus.
  • Strong analytical and problem-solving ability, curiosity, and enthusiasm for continuous improvement
  • Attention to detail.





  • Your first contact with CoverWallet will be through an HR interview with one of our colleagues from the Talent Acquisition area, who will tell you everything about our company and its history, as well as the details of the position, functions, and your future conditions. We would love to know your professional and academic career, and of course, your motivations and expectations for a new professional project. We will be happy to answer all your questions!
  • Do we have a match? Let’s move on to your First Marketing Interview! You will meet the Hiring Manager, in this case, the CRM Associate Director, who will explain to you in more detail what the team's day-to-day life is and its responsibilities. They will be very interested in expanding information about CRM team goals, main tasks, and whatever you need.
  • If everything has gone well and you have impressed our colleague, we advance to the Second Interview! In line with the previous one, you will meet The CRM Director, who will continue to deepen your knowledge at the level of CRM methodologies, roles, and previous projects, as well as about your background.
  • If you've made it this far, things are getting interesting!! It's time for your Final Interview! In this case, you will have the opportunity to meet another CRM colleague, one of our team members at the same seniority level, to bring information about how will be your day-by-day at CoverWallet.





At CoverWallet you will have the opportunity to be a key player in the transformation of one of the largest industries and in one of the most developed digital markets in the world. You will work in a cutting-edge tech environment, alongside a super powerful and diverse global team. Join us and build your own career plan in one of the world's leading companies, tailored to your dreams and aspirations! And just for good measure…


  • Competitive salary based on your background and experience, and a variable annual bonus set according to your goals.
  • Enjoy flexible working hours and find out your ideal way of working thanks to our smart work model: full remote or hybrid, it’s up to you!
  • Perks package consisting of a Company-paid Life, Accident Insurance, and Medical Cover with free dental care. Complement your benefits with our flexible compensation plan (tickets restaurant, transport card, daycare checks, external training, and even a Pension Scheme!)
  • Carry on with your training thanks to your additional budget of 1,500€ per year to finance training courses, certifications, books, or any teaching aids that will help you continue to grow professionally
  • Enjoy a lot of offers and save on your purchases thanks to our discount platform (BigPocket) on your favorite brands (travel, fashion, technology, leisure, etc.)
  • 23 paid vacation days per year, plus 2 additional personal days and 2 well-being days to focus on your health and prioritize self-care :)
  • Great offices in Madrid, Valencia, and Sevilla, where you will find all the coffee, drinks, snacks, and fruit you want. Come and enjoy all the activities we do, both inside and outside the office (hackathons, meetups, tech talks, code katas, and much more!)